What motivated you to get started with Alitu? Alitu now has 130 paying users, is growing approximately 25% per month, and passed $3,000 MRR in November. Right now, is still our main revenue generator, with approx $14,000-$16,000 per month split between affiliate and membership revenue. That's what's allowed us to bootstrap Alitu for over one and a half years, so that now Alitu has been live for five months, and is starting to pay for itself. Throughout that time, though, we've continued to grow as a free content resource with affiliate revenue, as well as the academy as a paid membership product. It also helps you to edit clips, and put together a range of recordings, including ads, if you need it. It bypasses editing software and automates a lot of the repetitive tasks, like adding music, converting audio, leveling, clip transitions, exporting, and publishing. So, that's what Alitu was designed to do: act as a personal producer for the average podcaster. All they wanted to do was get their recording out into the world, sounding good. So many people hated working with tools like Audacity and Audition. The biggest question that always came up from our audience was around editing. I wanted to give our platform something much more unique, and much harder to compete with. That included a collection of in-depth courses on podcasting (the learning technology background came in handy there!), some resources, podcasting tools, a music library, a forum community, and live coaching every two weeks.īut, in late 2016, I was getting a bit fed up competing with all the other teaching resources out there, and had the inkling that I'd like to build a software product. At that point, my aim was to cover both salaries within three months, and to build some products for ourselves in order to diversify away from the 75% affiliate income that we relied on.įirst of those was our coaching membership product. The income wasn’t enough to pay us both, but it was enough to take the risk. In the years that followed, I grew that site as a part-time gig, building affiliate income and client work, and ended up making enough (Amazon affiliate and client income had grown to about £4000/month) to employ someone and go full-time in 2015. I ended up working in learning technology in Edinburgh - basically teaching lecturers how to use technology to enhance their teaching - and one of the technologies we discussed, of course, was podcasting! So I learned podcasting as part of my lecturing role and that, combined with my web dev experience, led me to start up in 2011. I started out as an Astrophysics graduate but decided that there were way too many sums in figuring out how space works, so I jumped into web and media design and worked as a web developer for a few years. My name's Colin Gray, and I’m based in Dundee, Scotland. Hello! What's your background, and what are you working on?
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